Collection: New In

NEW IN – Fresh Scandinavian-Inspired Arrivals

Explore the latest arrivals at Øst London, where Scandinavian design meets East London creativity. Our New In collection is updated regularly with fresh drops across every season — from lightweight summer dresses and colourful striped tees to cosy mohair knitwear, relaxed trousers, and versatile layering pieces you'll reach for all year round.

Every piece is designed with our signature blend of minimalist silhouettes, bold colours, and effortless femininity — crafted in small batches with a focus on quality, comfort, and timeless style. Many of our pieces are made in Italy from carefully selected fabrics, and most styles are designed as one size to fit UK 6–14 comfortably.

Whether you're looking for a new going-out top, an everyday striped jumper, a smocked summer dress, or a statement knitwear piece, you'll find it here first.

New arrivals drop regularly — bookmark this page and check back often.